Well, the answer might surprise you. Despite challenges posed by the COVID-19 pandemic and the rise of digital media, the commercial digital printing industry is experiencing steady growth rather than a decline. Why? Printers have adapted to the changing needs of consumers and businesses, offering innovative solutions that complement digital channels rather than compete with them.

Here’s how:

Personalized and customized print materials: With advancements in digital printing technology, printers can now offer highly targeted and customized print products, catering to the individual preferences of consumers and businesses alike.

Shift towards sustainability: As consumers become more environmentally conscious, there’s a growing demand for eco-friendly print products and sustainable printing processes.

Integration of cutting-edge technologies: Augmented reality, 3D printing, and smart packaging have opened up new avenues for growth and innovation in the conventional printing industry.

That said, you don’t have to worry about your printing business becoming obsolete.

So, on a positive note, let’s uncover the nine industry trends that you can leverage to boost your business.